… And Quitters never win.

There is one single characteristic that stands above and beyond all else as you move in the direction of your goals: Perseverance.

If you have read the other articles in this series, you will understand that Success in business is achieved primarily through working with your strengths – i.e. pursuing your Purpose and your Passion. Whilst identifying your Purpose and your Passion, and then committing to your business staying focused and in alignment with those goals is vital to ensuring you are travelling along the right path, success will not happen unless you have the perseverance to stay on that path and keep putting one foot in front of the other.

Once you have accepted that failure is an inevitable part of success, the only thing that remains to be done is to Never, never, never quit!  Soichiro Honda (of  Honda fame) stated: “Success represents the 1% of your work that results from the 99% that is called failure”.  Here is a great analogy to prove the point that success and failure are so closely intertwined as to be virtually inseparable: Christopher Columbus set off in sail of Asia, however, due to a mistake in his calculations, he never made it … he stumbled across the New World instead … Success or failure?

Here are 4 steps to help you stay on track to success in business:

1. Focus On your Goal –

Winners in life and in business keep their eyes ‘on the prize’.  Once you have written your goals, in line with your Purpose and your Passion, keep them in sight – literally – every step of the way. Create a screensaver with your goals and visions. Pin them on the fridge door and any place else that you frequent on a regular basis(!)  Laminate your goals and bluetack them to the tiles in the shower – you will receive a powerful ‘motivational shot’ every morning as you start your day. Stick your goals to the steering column on the steering wheel of your car and read them each time you stop at  a set of traffic lights.  And here is a tip to help you set great goals: Don’t ask yourself “What do I want” or “What are my goals”, ask yourself: “What excites me?”

When Sir Isaac Newton was asked how he discovered the law of gravity, he replied, “By thinking about it all the time.”

2. Accept Failures As Learning Curves –

Our greatest glory is not in never failing, but in rising every time we fall.” – Confucius.

Failure implies waste, yet we know mistakes provide us with valuable lessons … if we are willing to learn from them. Very easy to say when you are not sat on the floor, collapsed under the weight of defeat but a shred to hold on to nonetheless that can help pull you back up again. When things seem to be going horribly wrong, look for the gift. Ask yourself, “What are the lessons I can take from this. What gift is life trying to give me here”. And when you can do that easily every time, you will know that your greatest gift lies in your strength. Remember, “A wise man learns from other people’s mistakes. An ordinary man learns from his own. A fool learns from nobody” (Latin Proverb).

3. Be Patient –

Unfortunately, achieving your dream takes time. And here is the really hard bit: no-one really knows exactly how much time. We know that there is a period of time that must elapse between sowing the seed of our dream and watching it bear fruit. The frustrating part is not so much the waiting but the not knowing exactly how long we will have to wait or how many course corrections will be necessary. Don’t shortchange your dream because of the shortcuts you are taking on your route.

4. Never Quit-

Which brings us back to our mantra ‘Winners never quit and quitters never win”. We know it, so why is it so hard to remember it when we need it most?

I will leave the last word to Robert Benchley: “It took me 15 years to discover that I had no talent for writing, but I couldn’t give it up because by then I was too famous”!

Whether it is fame you are seeking or business success, I wish you the winning streak 🙂