Have you ever been frustrated by the fact that your advertising is not bringing you in the returns you had hoped for? Maybe it's because you have been focusing all your marketing activities "above ground" instead of laying your marketing foundations and concentrating on building your "roots".
Why the basics of marketing have a lot to do with gardening!
What Have The Basics Of Marketing Got To Do With Gardening?
Just as you can't just plant your plants in the garden and hope for the best, neither should you just be putting your adverts out there and hoping for the best. You need to lay down your marketing foundations first.
So what are the marketing basics and foundations of your marketing that you should be concentrating on??
1) Your Branding.
If you don't know what it is you stand for and the message that you want to convey, how do you expect your customers to be able to understand you?
2) Your Niche.
If you don't know what segment of the market you are targeting, then how do you know where best to find your customers, how to speak to them in a langusage that they can understand and how to offer them exactly what they are searching for?
3) Your Target Market.
If you don't engage with your potential customers before starting your business, how do you even know if they want the product or service you are offering or what you could do to make it better??
4) Your Unique Value.
If you don't know the unique value that you bring to the table, then how are you going to know if you are playing to your strengths and why should your customers choose you over the competition?
As I found out to my cost with my vegeatables last year, 'planting' your adverts out there before you have focused on building strong roots and getting your marketing foundations in place, will mean you are potentially working very hard yet reaping very disappointing results.
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To your Business Success
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