Now obviously, there are many factors governing the success or failure of any individual or venture.
However, those of you that know me, know that I passionately believe your success is founded on two key principles: Marketing + Mindset.
When we are talking about Mindset, the key areas we need to know are Purpose + Passion.
… What is your Purpose ? – Why are you doing what you are doing (Hint: It is never about the money!)
… What is your Passion? – What is you truly love to do. What 'lights your fire'? What are your biggest drivers?
Now the real key is to find the intersection – the point where you Purpose and your Passion meet – That is your "Sweetspot". Find that and you will have found your area of maximum Strength & Value.
… NOW you are standing at the gateway of your Success! …
Passion however, whilst a pre-requisite, is not enough to drive success. Passion simply means you will enjoy running your hobby. It does not mean you will be able to create a successful business. Without understanding the key principles of Marketing, your hobby may never make it into the marketplace…
So there you have it,
Here are the 4 Key Criteria you can use to evaluate how successful your business is likely to be:
1) Your Level of Desire In Your Topic
2) The Level of Demand In Your Market Place (Your Competition)
3) The Level of Emotion Driving your Buyers
4) Understanding & Conveying Your Unique Value (Your UVP – Unique Value Proposition)
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To your Business Success 🙂
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