a business successfulProbably the Biggest question we all have when we first start out in business is:  " How Do I Know If My Business Is Going To Be A Success?"

 Now obviously, there are many factors governing the success or failure of any individual or venture.

 However, those of you that know me, know that I passionately believe your success is founded on two key principles: Marketing + Mindset

When we are talking about Mindset, the key areas we need to know are Purpose + Passion.

  … What is your Purpose ?  Why are you doing what you are doing (Hint: It is never about the money!)

  … What is your Passion? – What is you truly love to do. What 'lights your fire'? What are your biggest drivers?

Now the real key is to find the intersection – the point where you Purpose and your Passion meet  – That is your "Sweetspot". Find that and you will have found your area of maximum Strength & Value.

  … NOW you are standing at the gateway of  your Success! …

Passion however, whilst a pre-requisite, is not enough to drive success. Passion simply means you will enjoy running your hobby. It does not mean you will be able to create a successful business. Without understanding the key principles of Marketing, your hobby may never make it into the marketplace…



So there you have it,

Here are the 4 Key Criteria you can use to evaluate how successful your business is likely to be:

 1) Your Level of Desire In Your Topic

2) The Level of Demand In Your Market Place (Your Competition)

3) The Level of Emotion Driving your Buyers

4) Understanding & Conveying Your Unique Value (Your UVP – Unique Value Proposition)


Happy Marketing,

 – I love hearing your comments, so pease don't be shy leave me your questions and opinions below.

And if you 'liked it', please don't forget to "like it"!

To your Business Success πŸ™‚





Business Success | tips for business success | for business success | a business successful | what makes a business successful | how to make a business successful | online marketing tips|  tips for starting a successful business | tips for success |