Science has long been able to prove the link between colour and our mood, emotions and performance. In fact, studies show that not only is sight the most used human sense, over 80% of the visual information we receive is related to colour.
But what about the colour of your business? Can the colours you choose for your business affect your brand, your credibility, your relationships with your customers or even encourage sales? Science suggests that it can. So read on to discover how to improve your company's image and discover the best colour for making money…!
The first thing to point out here is that colour is culture specific, so if you are marketing to a global audience you need to be sensitive to the meaning of specific colours in different cultures before taking your business there. (For example, White, often associated with purity and weddings in the West, is a symbol of death in many Eastern cultures. And Brown, associated with stability, longevity and reliabiltiy in Western cultures, is the colour of mourning in India).
So let's break down what each of the colours 'mean' & how can you use them to best effect in your business.
Black: power, elegance, strength, sophistication, classy, wealth, authority, mystery, formality
Black can be a great colour to target your high-end audience or to add an aura of sophistication or mystery to your brand.
White: pure, clean, youthful, simplicity, spirituality, positivity
White is useful for a background or accent colour as it highlights other colours.
Gold: success, high-quality, money, wealth, winnernerne
Red: passion, excitement, danger, attention, raises heart rate and blood pressure
Red is the colour of energy, use red to inject excitement into your brand or call attention to something (Red is often the first colour the eye is drawn to – think sales pages!)
Blue: loyal, peaceful, trustworthy, calm reassurance, communication, wisdom, inspiration,
A clear majority of people choose blue as their favourite colour & much of the world is blue (water, sea, skies). Considered a 'safe' neutral colour for international business.
Grey: practical, timeless, solidity,
Grey is a great 'accent' colour. Too much grey engenders a feeling of bland 'nothingness' (the faceless grey mask) but some grey gives a business a sense of 'rock-solidness'
Brown: longevity, reliability, stability, friendship, endurance, practicality,
Again, too much brown can be perceived as 'boring' but in general, brown is the colour of the earth, roots and all things solid and stable.
Orange: vibrant, energy, play, warmth, autumn, creativity, ambition
There nothing remotely calming about orange. It is the colour of energy and urgency. Too much orange can be very overwhelming but a dash can really bring your brand alive!
Yellow: warmth, sun, laughter, happiness, alertness, good times, creativity
Yellow is cheerful – the colour of the sun. Yellow actually causes people to feel more optimistic as it causes the brain to release serotonin. But beware, yellow that is too bright causes babies to cry and tmepers to flare!
Green: growth, nature, money, natural, healthy, plentiful, well-paced energy
Purple: royalty, wealth, prosperity, wisdom, spirituality,
Purple is traditionally the colour of royalty but also conveys spiritual power and intuition
But is doesn't end there …
Your business may well be sending out a variety of messages so think about how you can use colour schemes and colour combining to best effect.
For example you may choose a 'safe' base colour such as blue and then inject some high energy and enthusiasm into the mix with splashes of yellow or orange.
You may want to take advantage of the solidity and longevity that grey can add to your brand, then spice it up with some fiery ochre red.
The possibilities are endless.
And what of the best colour for making sales …
Well apparently, Gold & Navy (credibility) are the best combination for selling to men and the second best for selling to women … women also like blue but tend to be drawn to the cooler shades, with turquoise a proven favourite.
So tell me, is it time to spice up your image a bit? Did you consciously choose the colours for your brand or did you build your corporate colours based on a reflection of your personal favourites? Have those colours changed over time and do those colours accurately reflect 'You' and the message you are trying to portray?
I'd love to hear your thoughts, comments and colour schemes. Please spare a second to share them with me below. And don't forget if you liked this post, please 'like' it 🙂
To your Marketing Success
Business Colour | Psychology of Colour |