To be truly effective with your marketing, you need to start at the level of branding. but what is a "Brand", why do you need one and how do you go about 'finding' your Brand?
The first video in this series looks at What is Branding – and, more importantly, What is branding NOT.
Online Branding Strategies – "What is Your Brand"?
So what is your Brand?
In a nutshell, your brand is the 'Essence' of who you really are. It is a promise of things to come.
Your brand is not your company, your brand is not your logo. Your brand is not what you do – your brand is who you are.
And the simpler you can keep your brand, the more effective it is likely to be, simply because people are able to identify with you.
Most importantly of all, Branding is not something you should do last – Branding is something you should do First. Branding is the baseline on which your entire company is built.
So how does your brand strategy compare? Do you have any tips or advice to share? I'd love if you wanted to leave them below.
In the mean time,
online branding | branding strategies | what is a brand | marketing branding | branding definition | how to brand yourself