Before I begin, I need to stress that email marketing is NOT dead! When social media exploded onto the scene, the future of email marketing was, unsurprisingly, questioned. Social media presented a shiny new way of communicating that was going to eventually...
Everyone knows that offering a guarantee is an excellent way to increase sales and conversions because it removes the risk and uncertainty from the sale. In effect, the seller is saying, “I’ll assume all the risk, and if anything goes wrong or it doesn’t work the way...
Website testimonials are an extremely powerful "sales tool". You've probably heard the phrase: "Facts Tell, Stories Sell" and that is certainly true of your customer testimonials. In essence, the testimonials on your website are...
Is It Time You Went Back to Marketing Basics? Those of you who know me, know that I am a huge fan of stripping everything 'back to basics' every once in a while so that you can assess whether you are still on the right road or whether you got pulled off-track...
Welcome back. In Part One of our series on 'How to Increase Online Sales This Year' we looked at why increasing your online sales is a two-part process and we talked about simple strategies you can use to increase traffic to your website TODAY. So, in...
Is your goal to increase online sales this year? Fantastic. Let's brainstorm how to make that goal a reality. There are actually two very different elements to achieving an increase in online sales: increasing traffic to your website...
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