Effective marketing with measurable results

build an integrated marketing strategy

targeted & global strategies
online & offline
social marketing
pay per click
trade shows

Stand out


Confusion to clarity

When you don’t even know where to start…

…I’ll research your business and marketing wish list and provide a complete blueprint to make it happen.


Concept to completion

When there’s no time or no staff for the job…

…I’ll take control, using my bank of trusted experts to ensure your campaigns deliver maximum results within deadline.


Campaigns to convert

When you have a specific goal or target…

…I deliver strategies for web, social, PPC, print, video, brand, mail, phone, trade shows, writing, design and more.

raise your profile from a business to the business

Mandy Swift

About Me

I’m Mandy Swift and I’ve been helping people create successful marketing strategies for over ten years. I’m an energy person and bring passion and commitment to your business, yet I’m also obsessed with detail. I’ll analyse every possible aspect of your marketing strategy to identify quick wins and uncover hidden opportunities, sharpen your campaigns and increase your customers and conversions.

Let me buy you a coffee

We can talk, free of charge with no obligation, and I’ll give you the same honest, expert advice I give to paying clients. If we’re a good fit we can get started on your next successful campaign. If not, you got some sound advice and a free coffee.

more about Mandy

In case you’re wondering, CTC stands for ‘cut the crap’, and that’s exactly what I do…

The marketing world is big on hype, promises and the ‘next big thing’. Unfortunately, a lot of the time it is short on time-proven, step-by-step strategies, built on hard won experience and backed up with guarantees of success.

Everyone is offering a ‘miracle’ pill and a lot will tell you it’s ‘so easy, you can do it yourself’. If that’s the case, why are there so many small businesses still struggling to be the success they set out to be?

That’s where I come in…

No-one wants to tell you about when it didn’t work, yet there are more lessons in failure than in success.

I’ve run my own business and met all the barriers a business meets when trying to establish itself in a tough market. I definitely lost more often than I won, but being stubborn I kept on going.

What I found is that there are a lot of promises made to give your business a ‘miracle cure’, but most of them just take your money and leave you where you started – only poorer.

I founded Cut The Crap because I wanted to be the help that I couldn’t find. No empty claims, no inflated ideas. My advice is based on real, hard won experience, about what works and, more importantly, what doesn’t. I will help you grow and I’ll also save you from costly mistakes.

No promises of making you a millionaire then, just successful in your current venture, which is a good start.

Successful partnerships

Peter was looking to diversify and expand his business and needed a strategy to drive more traffic to his website for online purchases, and more customers to his dental practice.

What we implemented

  • Complete website redesign and rebrand
  • Targeted PPC and social media campaigns
  • Comprehensive content marketing strategy
  • Improved lead generation & conversion optimisation strategies
  • Effective referral campaigns
The strategy has worked superbly, achieving the objective of bringing more people to my site and of course, generating more business for me. The campaign has been so successful that I am no longer in need of Mandy’s coaching, help and support.

Peter Galgut – Periodontist, London

Wendy was looking to grow the business in her local area and needed a strategy to create stronger pricing, stand out from her competitors and sell more client retainer packages.

What we implemented

  • Complete company restructure and rebrand
  • Comprehensive website and social media marketing redesign to increase brand positioning and better communicate the value proposition
  • Stronger pricing strategy and structure
  • Creation of client packages to eliminate competition, increase value and client retention
  • Email marketing campaign and direct mail campaign to targeted prospect list
I knew I could offer a good service but had no idea how to package it and then I met Mandy Swift… Not only did Mandy totally ‘get me’ but she understood what I was trying to achieve and showed me how to get there. As a direct result of working with Mandy I have been able to fill 8 of my 10 client retainer packages. She has really given my business the focus it needed. I couldn’t be happier.

Wendy Harris – Employment Lawyer and HR Specialist

James had recently relocated and wanted a strategy to expand his client base closer to home, as well as develop more openings to deliver his training directly to organisations rather than solely by partnering with training providers.

What we implemented

  • Creation of a stronger brand identity to better attract corporate clients
  • Premium pricing strategies to enable James to command better prices in his market place
  • Clearer communication of value proposition and USPs to raise James’ profile and place him above the competition
  • Creation of web and printed marketing materials to reflect the new brand
  • Targeted LinkedIn and direct mail campaigns to clearly defined audiences
  • 12-month rolling marketing plan to increase customers and maximise sales growth
Mandy’s company is well-named. She cuts through the complexity and confusion around marketing, “gets” what you do and what you need quickly, and maps out the way forward to grow your business. If marketing isn’t your thing and you want to focus on what is, Mandy is worth her weight in gold.

James Auden – Corporate Communications Coach and Trainer

Norma was looking for someone to create and implement an internet strategy and online platform to enable her to launch 9 new products – both digital and physical.

What we implemented

  • Ecommerce website with affiliate links and drop-ship options
  • Staged strategy to launch products, adopting a ‘best-to-market-first’ approach
  • Social media structures implemented
  • First book published on Amazon and Kindle with two more to follow
  • Monthly calls to refine the strategy
I was looking for a manager, an internet marketing wizard and a miracle! I had the ideas but was completely stuck on how to proceed successfully. I needed someone to direct my forward action, internet marketing and also set up affiliate products and a shopping cart. Mandy ticked all the boxes! She has been amazing, patient, full of advice and always ready to adapt and change.

Norma Gairdner – Holistic Healer and Thought Field Therapist, Canada

I don’t simply tell you what to do, I work with you, to learn about your products and your business. When I produce a strategy it’s tailored exactly to your needs so that our marketing success takes your business where you dream of going.

Mistakes are costly. So is procrastination. Shake the frustrations, clear the blocks and kick-start your success today.

PG- testimonial for CTC Marketing
The strategy that has worked superbly, achieving the objective of bringing more people into my site and of course, generating more business for me.

When we started working together I was getting possibly 2 or 3 new customers (patients) through my website per year… Now it is on average 2 new patients per month, exactly in line with my target…

Peter Galgut
PG Periodontal Services
PS - testimonial for ctc - integrated marketing strategy
Mandy really does “cut the crap” when it comes to analysing your current marketing strategy.

No fluffy long-winded reports or theorising – if she thinks something is wrong or that you are wasting your time/energy /or money she will tell your directly… The end result is a holistic and coherent strategy instead of the patchwork quilt that so often arises when businesses employ different specialists independently of each other.

Peter Simmonds
Eco Warehouse Direct
BB- testimonial for ctc marketing
As a small business owner I don’t have much time to spare and Mandy doesn’t waste any of that valuable time…

… (or pull any punches) getting to the bottom line with speed and razor sharp acuity. Her ‘Sort Me Out’ sessions show you straight away where you are missing the mark – thankfully she also has the solutions!

Barbara Burgess
Deja-view Hypnotherapy
JA testimonial for CTC Marketing
Mandy’s company is well-named. She cuts through the complexity and confusion around marketing, “gets” what you do and what you need quickly.

She maps out the way forward to grow your business. If marketing isn’t your thing and you want to focus on what is, Mandy is worth her weight in gold.

James Auden
Corporate Communication Trainer, Facilitator and Coach
MQ- testimonial for CTC marketing
Mandy is superb to work with, intuitive with great creative ideas. I’d recommend her wholeheartedly.
Miranda Quinney
Miranda Quinney Storymaker
AW- testimonial for CTC Marketing
Even though I had a clear idea in my mind as to what I wanted to achieve it was only during the process with Mandy that this became a structured way forward.

Really useful to be able to talk through all my ideas and plans and then have someone take an outside look and make sense of them at a cost effective price

Alan Woolvett
AW Consultancy
WH - testimonial for TC Marketing
I knew I could offer a good service but had no idea how to package it and then I met Mandy Swift…

Not only did Mandy totally ‘get me’ but she understood what I was trying to achieve and she really did ‘cut the crap’ giving my business the focus it needed.  I couldn’t be happier.

Wendy Harris
Harris Law Southwest
DM - testimonial for CTC Marketing
I really enjoy working with Mandy, she’s straightforward, professional and able to focus me on what really matters in my business.

She always goes the extra mile which makes a huge difference to me and it’s a pleasure to work with her.

Danyah Miller
Wizard Presents
AW - testimonial for CTC Marketing
I knew I needed to improve my marketing, but was unsure of what to do.

Mandy patiently walked me through the issues, analysing my existing marketing and website and, when I was ready, designed a new logo and a bespoke website for me. This was exactly what I needed to move my business forward. Highly recommended.

Alan Woodward
Woodwards Accounting
BB - testimonial for CTC Marketing
I have had the opportunity to hear Mandy speak on several occasions to date.

Each time I come away with another nugget to help with business direction, marketing strategy or customer selection which have helped me to focus and improve the success of my business.

Barry Blaker
Blaker Project Services
HB - testimonial for CTC Marketing
I love my landing page!

Thanks Mandy for being such a patient genius. It’s being great doing business with someone so approachable and understanding. I look forward to more brilliant ideas!

Heatherbell Barlow
Heatherbell Art
DB -testimonial for CTC Marketing
Mandy’s knowledge and experience in marketing and creating an individual strategy for businesses is extremely impressive.

I have seen her as a public speaker a few times and her expertise and skills are clear throughout. Hearing Mandy present inspires you to bring her into your business and shake it up to increase your client base and succeed! Highly recommended.

Dominique Bailhache
The Passionate PA
AM- testimonial for CTC marketing
You are in good hands with Mandy…

Mandy has an in depth knowledge of online marketing strategies, approaches and techniques that get results. She is committed to helping her clients understand how to structure a marketing campaign that is based on a solid strategy with purpose and defined outcomes and not a ‘hit & miss’ approach.

Anne-Marie Orrock
Managing Director, Corporate Canary HR Consulting
EG - testimonial for CTC marketing
Mandy Swift is a true marketer, teacher and coach.

She has a unique way of explaining complex marketing strategies that seem simple, succinct and easy to understand. If you are seeking help with your own online marketing, check out what Mandy has to offer. And by the way, you will really enjoy watching her videos.

Dr. Erica Goodstone
Relationship Healing Expert, Dr Erica Wellness
Mandy has been where you are and so she is in a perfect position to help you get where you want to go.

I have been fortunate enough to work with Mandy. She injects both humour and a straight forward approach to her teaching. I have no hesitation in recommending Mandy to you. I got everything I came for with none of the ‘fluff’.

Helen Lingard
Inspirational Mentor for Single Parents
SJB - testimonial for ctc marketing
Mandy is an outstanding 1-1 Mentoring coach showing people how to be successful in Business.

I would highly, strongly recommend that you work with Mandy for getting the best out of your Business. She has the magic gift of making you fully relaxed, plenty of laughter & more importantly, a friend for life.

Samantha Jane Brook
Network Marketer & Training Mentor, Building Blocks Success Tools
JW - testimonial for ctc marketing
Mandy is a natural in front of a video camera. She doesn’t just “talk the talk” she “walks the walk” by SHOWING how to use video in your marketing.

Her video content is extremely helpful and valuable. Mandy truly is your “Online Marketing Personal Trainer” to help you get your business into shape – put simply, she knows what works!

Julie Weishaar
New Horizons 123
JS - testimonial for CTC Marketing
I have worked with Mandy directly and indirectly over the last 3 years and if you are looking for an ‘online personal trainer’, then you won’t find anyone better.

Mandy is professional, delivers outstanding service to her clients and always stays goal focused whether she is putting together a marketing strategy or a more specialised video strategy. She will always go the ‘extra mile’ on whatever project she is working on and is truly a pleasure to work with.

Judith Shuttleworth
HOTS Web Outside the Square
I have done many courses online. But the value I got from just two hours with Mandy outweighed other courses I have paid a fortune for.

If I had to do it all again I wouldn’t change a thing!! The way in which Mandy communicates, coaches & gets you to think about your business in a different light is powerful… I’ve personally tried several online programs & it wasn’t until I plugged myself into Mandy’s system that I ‘Got It’…

Andy Medlam
Mandy brings her energy to daily coaching calls, never failing to offer timely, relevant and thought provoking nuggets of gold.

… that can make the difference to the success of your day and over time, your business.
Highly recommended.

Saz Bailey
Founder, Creative Commerce Ltd
Nxtier Partnership Ltd
I’ve learnt a lot from Mandy and so will anyone who is serious about stepping up.

Champions have Personal trainers, that’s how they got there. And Mandy has the credentials to make anyone a Champion. I can’t recommend her too highly for anyone who is serious about stepping up

Richard Cartmer
Nxtier Partnership Ltd

The time is ripe!

You don't have to feel like you're the only one who doesn't 'get it'.

Success is possible. Let me get you there.