Never underestimate the importance of having a good website. It doesn’t matter if you have one employee, 100 employees, you’re just starting out or you’re well established – never underestimate it.
I often compare websites to wheel hubs…which isn’t as odd as it first may sound. Without a hub, a wheel wouldn’t turn. Without an effective website, you can’t expect the rest of your digital strategy to work. A hub is a crucial element to drive through traffic. A website is a crucial element to drive traffic. Makes sense, doesn’t it?
It’s so tempting to try and get your brand name plastered over every platform as quickly as possible, especially as internet users have an average of 5.5 social media accounts these days. If you start rushing things though, your digital progress will soon enough grind to a halt.
Take it one step at a time. Focus on getting the website right first and then begin ticking the others off your to-do list. You may be a pro at squeezing your messages into Twitter’s 140 characters, but if you’re Tweeting links to an ineffective website then what’s the point?
So, how do we get the website wheels in motion?
Keep it simple
Don’t overload users with too much content; 75% of users admitting to making judgements about a company’s credibility based on their website’s design. Nobody wants to read big chunks of texts on a website – you only have a couple of sentences to grab their attention. Too many widgets and images can also put people off staying on your site. Less is more.
Make it mobile friendly
We live in a smartphone society, our love for laptops is diminishing. More searches than ever before are happening via mobile so it’s crucial your website is compatible. If it’s not, be prepared for people to quickly tap away.
Speed it up
Web users are an impatient bunch so it’s just as important for your site to be speedy as it is for it to be simple. Research shows that 39% of people will stop engaging with a website if images won’t load or take too long to load. (Luckily, those nice people at Google offer a free speed-testing site which you can access here).
Make your contact info clear
Once users have got the info they need, their next step will be to get in touch. Sounds obvious but having clear contact details is often overlooked and, as 44% of website visitors will leave a company’s website if there’s no contact info, it’s vital for success.
Get your website right and the rest will follow. My previous post – ‘5 Top Landing Page Tips’ –also includes some handy info on how to capture your user’s attention when they first get to your site.
Do you have any tricks to share when it comes to websites? Do you agree they’re just as important as a wheel hubs or does your opinion differ? Don’t forget to leave me a comment below, it’d be great to know what you think!