Effective marketing with measurable results
build an integrated marketing strategy
Concept to completion
When there’s no time or no staff for the job…
…I’ll take control, using my bank of trusted experts to ensure your campaigns deliver maximum results within deadline.
raise your profile from a business to the business
I’m Mandy Swift and I’ve been helping people create successful marketing strategies for over ten years. I’m an energy person and bring passion and commitment to your business, yet I’m also obsessed with detail. I’ll analyse every possible aspect of your marketing strategy to identify quick wins and uncover hidden opportunities, sharpen your campaigns and increase your customers and conversions.
Let me buy you a coffee
We can talk, free of charge with no obligation, and I’ll give you the same honest, expert advice I give to paying clients. If we’re a good fit we can get started on your next successful campaign. If not, you got some sound advice and a free coffee.
more about Mandy
In case you’re wondering, CTC stands for ‘cut the crap’, and that’s exactly what I do…
The marketing world is big on hype, promises and the ‘next big thing’. Unfortunately, a lot of the time it is short on time-proven, step-by-step strategies, built on hard won experience and backed up with guarantees of success.
Everyone is offering a ‘miracle’ pill and a lot will tell you it’s ‘so easy, you can do it yourself’. If that’s the case, why are there so many small businesses still struggling to be the success they set out to be?
That’s where I come in…
No-one wants to tell you about when it didn’t work, yet there are more lessons in failure than in success.
I’ve run my own business and met all the barriers a business meets when trying to establish itself in a tough market. I definitely lost more often than I won, but being stubborn I kept on going.
What I found is that there are a lot of promises made to give your business a ‘miracle cure’, but most of them just take your money and leave you where you started – only poorer.
I founded Cut The Crap because I wanted to be the help that I couldn’t find. No empty claims, no inflated ideas. My advice is based on real, hard won experience, about what works and, more importantly, what doesn’t. I will help you grow and I’ll also save you from costly mistakes.
No promises of making you a millionaire then, just successful in your current venture, which is a good start.
- PG Periodontal Services
- Harris Law Southwest
- James Auden Consulting
- NRG Holistic
- Concept Card
- Hyperion People
What we implemented
- Complete website redesign and rebrand
- Targeted PPC and social media campaigns
- Comprehensive content marketing strategy
- Improved lead generation & conversion optimisation strategies
- Effective referral campaigns
Peter Galgut – Periodontist, London
What we implemented
- Complete company restructure and rebrand
- Comprehensive website and social media marketing redesign to increase brand positioning and better communicate the value proposition
- Stronger pricing strategy and structure
- Creation of client packages to eliminate competition, increase value and client retention
- Email marketing campaign and direct mail campaign to targeted prospect list
Wendy Harris – Employment Lawyer and HR Specialist
What we implemented
- Creation of a stronger brand identity to better attract corporate clients
- Premium pricing strategies to enable James to command better prices in his market place
- Clearer communication of value proposition and USPs to raise James’ profile and place him above the competition
- Creation of web and printed marketing materials to reflect the new brand
- Targeted LinkedIn and direct mail campaigns to clearly defined audiences
- 12-month rolling marketing plan to increase customers and maximise sales growth
James Auden – Corporate Communications Coach and Trainer
What we implemented
- Ecommerce website with affiliate links and drop-ship options
- Staged strategy to launch products, adopting a ‘best-to-market-first’ approach
- Social media structures implemented
- First book published on Amazon and Kindle with two more to follow
- Monthly calls to refine the strategy
Norma Gairdner – Holistic Healer and Thought Field Therapist, Canada
What we implemented
- Repositioning Brand to lead with key USP’s
- Revamping website and changing purpose from ‘Education’ to ‘Sales’
- Telesales campaign to revitalise past customers
- Series of hand-picked tradeshows to increase Brand awareness and drive sales
- Targeted PPC campaign to audience-specific landing pages
Paul Brown – Founding Partner, Concept Card UK
What we implemented
- Complete rebrand from ‘LED Associates’ to ‘Hyperion People’, to bring more clarity to the brand
- Creation of effective referral marketing by targeting existing HR managerss
- Complete restructuring of website message and visuals
- Direct mail strategies and best practices
- Design of leaflets and printed materials
Louise Dobson – Human Resources Specialist
I don’t simply tell you what to do, I work with you, to learn about your products and your business. When I produce a strategy it’s tailored exactly to your needs so that our marketing success takes your business where you dream of going.
Mistakes are costly. So is procrastination. Shake the frustrations, clear the blocks and kick-start your success today.
The strategy that has worked superbly, achieving the objective of bringing more people into my site and of course, generating more business for me.
When we started working together I was getting possibly 2 or 3 new customers (patients) through my website per year… Now it is on average 2 new patients per month, exactly in line with my target…
Mandy really does “cut the crap” when it comes to analysing your current marketing strategy.
No fluffy long-winded reports or theorising – if she thinks something is wrong or that you are wasting your time/energy /or money she will tell your directly… The end result is a holistic and coherent strategy instead of the patchwork quilt that so often arises when businesses employ different specialists independently of each other.
As a small business owner I don’t have much time to spare and Mandy doesn’t waste any of that valuable time…
… (or pull any punches) getting to the bottom line with speed and razor sharp acuity. Her ‘Sort Me Out’ sessions show you straight away where you are missing the mark – thankfully she also has the solutions!
Mandy’s company is well-named. She cuts through the complexity and confusion around marketing, “gets” what you do and what you need quickly.
She maps out the way forward to grow your business. If marketing isn’t your thing and you want to focus on what is, Mandy is worth her weight in gold.
Mandy is superb to work with, intuitive with great creative ideas. I’d recommend her wholeheartedly.
Even though I had a clear idea in my mind as to what I wanted to achieve it was only during the process with Mandy that this became a structured way forward.
Really useful to be able to talk through all my ideas and plans and then have someone take an outside look and make sense of them at a cost effective price
I knew I could offer a good service but had no idea how to package it and then I met Mandy Swift…
Not only did Mandy totally ‘get me’ but she understood what I was trying to achieve and she really did ‘cut the crap’ giving my business the focus it needed. I couldn’t be happier.
I really enjoy working with Mandy, she’s straightforward, professional and able to focus me on what really matters in my business.
She always goes the extra mile which makes a huge difference to me and it’s a pleasure to work with her.
I knew I needed to improve my marketing, but was unsure of what to do.
Mandy patiently walked me through the issues, analysing my existing marketing and website and, when I was ready, designed a new logo and a bespoke website for me. This was exactly what I needed to move my business forward. Highly recommended.
I have had the opportunity to hear Mandy speak on several occasions to date.
Each time I come away with another nugget to help with business direction, marketing strategy or customer selection which have helped me to focus and improve the success of my business.
I love my landing page!
Thanks Mandy for being such a patient genius. It’s being great doing business with someone so approachable and understanding. I look forward to more brilliant ideas!
Mandy’s knowledge and experience in marketing and creating an individual strategy for businesses is extremely impressive.
I have seen her as a public speaker a few times and her expertise and skills are clear throughout. Hearing Mandy present inspires you to bring her into your business and shake it up to increase your client base and succeed! Highly recommended.
You are in good hands with Mandy…
Mandy has an in depth knowledge of online marketing strategies, approaches and techniques that get results. She is committed to helping her clients understand how to structure a marketing campaign that is based on a solid strategy with purpose and defined outcomes and not a ‘hit & miss’ approach.
Mandy Swift is a true marketer, teacher and coach.
She has a unique way of explaining complex marketing strategies that seem simple, succinct and easy to understand. If you are seeking help with your own online marketing, check out what Mandy has to offer. And by the way, you will really enjoy watching her videos.
Mandy has been where you are and so she is in a perfect position to help you get where you want to go.
I have been fortunate enough to work with Mandy. She injects both humour and a straight forward approach to her teaching. I have no hesitation in recommending Mandy to you. I got everything I came for with none of the ‘fluff’.
Mandy is an outstanding 1-1 Mentoring coach showing people how to be successful in Business.
I would highly, strongly recommend that you work with Mandy for getting the best out of your Business. She has the magic gift of making you fully relaxed, plenty of laughter & more importantly, a friend for life.
Mandy is a natural in front of a video camera. She doesn’t just “talk the talk” she “walks the walk” by SHOWING how to use video in your marketing.
Her video content is extremely helpful and valuable. Mandy truly is your “Online Marketing Personal Trainer” to help you get your business into shape – put simply, she knows what works!
I have worked with Mandy directly and indirectly over the last 3 years and if you are looking for an ‘online personal trainer’, then you won’t find anyone better.
Mandy is professional, delivers outstanding service to her clients and always stays goal focused whether she is putting together a marketing strategy or a more specialised video strategy. She will always go the ‘extra mile’ on whatever project she is working on and is truly a pleasure to work with.
I have done many courses online. But the value I got from just two hours with Mandy outweighed other courses I have paid a fortune for.
If I had to do it all again I wouldn’t change a thing!! The way in which Mandy communicates, coaches & gets you to think about your business in a different light is powerful… I’ve personally tried several online programs & it wasn’t until I plugged myself into Mandy’s system that I ‘Got It’…
Mandy brings her energy to daily coaching calls, never failing to offer timely, relevant and thought provoking nuggets of gold.
… that can make the difference to the success of your day and over time, your business.
I’ve learnt a lot from Mandy and so will anyone who is serious about stepping up.
Champions have Personal trainers, that’s how they got there. And Mandy has the credentials to make anyone a Champion. I can’t recommend her too highly for anyone who is serious about stepping up
The time is ripe!
You don't have to feel like you're the only one who doesn't 'get it'.
Success is possible. Let me get you there.